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Corporate Signage

Quality Corporate Signage in Melbourne

An Essential Component to Your Overall Marketing Strategy

The marketing and advertising landscapes have gone a long way from their humble beginnings. Today, almost anyone can start a venture even without setting up a physical office. With the help of modern technology, you can easily set up an online store to offer products or create a website to offer services to millions of customers worldwide.

Whilst marketing your goods has become easier than ever, commercial entities with physical stores or offices are still likely to succeed in their venture compared to those that thrive only through their online presence. For one, not everyone has access to the internet; this is where corporate signage comes in.

A Cost-Effective Strategy to Increase Your Bottom Line

Research shows that 85% of your customers live or work within a five-mile radius of your business. If you need handyman tools for your DIY renovation project and there is a hardware near you, would you rather purchase online or go to the hardware store? Physical stores are beneficial in a way that you can inspect the actual item before making a purchase.

However, having a physical store is not a free pass to gain support from the locals. According to studies, 35% of passers-by wouldn’t know your business was there without a sign. This is why many business owners choose to mount their corporate signage near the road.

It is a cost-effective marketing strategy that can lead to impulse sales, especially when the signage is mounted in areas with high foot traffic, like downtown malls or shopping centres. However, the challenge does not end there.

A Traditional Approach Made Even Better

At Melbourne Signs, we understand that in order to stand out from the competition, a business needs to incorporate effective marketing strategies that will spark the interest of their target market and aim for them to eventually reach for their pocket. Corporate signage is a traditional strategy that still works wonders to this day.

When you hire a developer to put up a website, their marketing team will come up with a short but catchy call to action that will urge the page visitors to buy their products, subscribe to their channel or register for their programs, amongst others.

A corporate signage works just the same. With the right colour combination, perfect typeface, attractive layout and creative ideas, the sign outside your establishment serve as your physical call to action. When passers-by notice it, the corporate signage is like a salesperson that invites them to visit your store or pop into your showroom.

Plant the seeds for future sales when you request corporate signage from Melbourne Signs. Whether you need one for your auto company, beauty salon, commercial office, dental clinic or what have you, we can help you attract new walk-in customers, generate impulse sales and best of all, pump up your bottom line.

Call Melbourne Signs now and discover how this traditional marketing strategy can work wonders for your business!

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